Target audience
Metal
The target audience for heavy metal music is mostly male, an older audience in their forties and fifties who grew up during the heyday of the "big four" of thrash metal: Metallica, Anthrax, Slayer and Megadeth. There is also a specific sect of metal fans in their teens and twenties who respond to the honest expression and biting social commentary offered by the artists. Critics do not think highly of the metal genre, and it is a genre that you either really love or really hate, so it only survives on the dedication of the fans (known as "metalheads" or "headbangers"). The genre began in the late 1960s, so the main fans today were teenagers during that decade, when the first heavy metal bands such as Led Zeppelin, Black Sabbath and Deep Purple got off the ground and quickly attracted large audiences. Also, males who grew up during the 1970s when the genre evolved beyond its blues roots and into faster, punk rock territory with bands such as Judas Priest, Motörhead, Iron Maiden and Saxon are likely to be metal fans, and imparting their musical tastes (or trying to) onto their sons.
Rap
The target audience for rap or "hip-hop" music used to be predominantly male, as in the nineties when the movement began, most of the artists were male, such as N.W.A, Tupac Shakur and Snoop Dogg. Back then the audience was predominantly black as well, as a lot of the artists were and the music reflected the struggles of the black community so it was something they responded to most. But now, with the popularity of such artists as Nicki Minaj, Lil' Kim and Iggy Azalea, the audience is growing to female, and white artists like Eminem and the Beastie Boys have expanded the market across other races. It gained a broader market for most young people, who respond to songs that rebel against authority figures (i.e. Beastie Boys' "Fight For Your Right" or N.W.A's "F**k tha Police") or about the artists' struggles through poverty and failure to make it to where they are today (i.e. Eminem's "Lose Yourself").
The target audience for heavy metal music is mostly male, an older audience in their forties and fifties who grew up during the heyday of the "big four" of thrash metal: Metallica, Anthrax, Slayer and Megadeth. There is also a specific sect of metal fans in their teens and twenties who respond to the honest expression and biting social commentary offered by the artists. Critics do not think highly of the metal genre, and it is a genre that you either really love or really hate, so it only survives on the dedication of the fans (known as "metalheads" or "headbangers"). The genre began in the late 1960s, so the main fans today were teenagers during that decade, when the first heavy metal bands such as Led Zeppelin, Black Sabbath and Deep Purple got off the ground and quickly attracted large audiences. Also, males who grew up during the 1970s when the genre evolved beyond its blues roots and into faster, punk rock territory with bands such as Judas Priest, Motörhead, Iron Maiden and Saxon are likely to be metal fans, and imparting their musical tastes (or trying to) onto their sons.
The target audience for rap or "hip-hop" music used to be predominantly male, as in the nineties when the movement began, most of the artists were male, such as N.W.A, Tupac Shakur and Snoop Dogg. Back then the audience was predominantly black as well, as a lot of the artists were and the music reflected the struggles of the black community so it was something they responded to most. But now, with the popularity of such artists as Nicki Minaj, Lil' Kim and Iggy Azalea, the audience is growing to female, and white artists like Eminem and the Beastie Boys have expanded the market across other races. It gained a broader market for most young people, who respond to songs that rebel against authority figures (i.e. Beastie Boys' "Fight For Your Right" or N.W.A's "F**k tha Police") or about the artists' struggles through poverty and failure to make it to where they are today (i.e. Eminem's "Lose Yourself").
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