Thursday, 24 March 2016
Magazine ad
This is an advertisement I designed for a magazine, promoting Omega's album "Hello Yesterday," containing the song from our video, "Shine." I went with a very simple, black-and-white design showing Luke with a troubled look which I think is emotionally resonant and will play to our target audience who appreciate the work of troubled, emotionally tortured artists.
Wednesday, 23 March 2016
Digipak - lyrics panel
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| This is the lyrics panel, containing all the lyrics to the song "Shine" from our music video |
Digipak - front cover
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| This is the front cover of my digipak |
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| This is the back cover, containing the track list for the album |
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| The CD disc will sit on this panel |
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| This panel goes in the middle of the digipak |
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| This panel goes in the middle of the back of the digipak |
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| This is the lyrics panel, containing all the lyrics to the song "Shine" from our music video |
Tuesday, 22 March 2016
Exam Practice Essay - Representation
An audience is the readership or viewership of a text or
media text, such as a television or radio programme, a newspaper, or a film.
Each media text is targeted at a certain audience called a demographic, which
refers to a section of the population sharing common characteristics, such as
age, sex, class etc.
Fans of other chosen genre of music, pop music, tend to be young, as it is a relatively new genre that only the current generation has had the chance to grow up with, whereas older audiences are engrained with older genres, such a rock, blues, jazz etc. One aspect of our research that suggested to us that young people listen to pop is that they are the most watched music videos on YouTube, on channels such as Vevo, which is a young generation’s medium of viewing which many older people who grew up in a world without the internet don’t know how to use.
Young listeners, if they are fans of pop, which most of them generally are, like to keep up with current trends in fashion, take a lot of pride in their personal appearance, enjoy going to parties with their friends where this music will be playing, and they like to dance, and so they like music that they can dance to but also that makes them feel something and taps into their emotions. “Shine” has a very fast beat that can be danced to but also has softly emotional lyrics, combining these two ideals in pop music.
We tailored our video to this young audience by having young actors play the parts. Our lead is a white male, with another white male and a white female as the supporting cast. This immediately makes the characters in the video relatable to the young people watching it. Young viewers will appreciate our skewering of old-fashioned values now considered by some to be false, for example we show that monogamy is a myth. The idea of dating and figuring out relationships and not being with the right person is a concept that young people will appreciate more than older people, most of whom will be married and not facing such struggles.
According to Denis McQuail, audiences need a reason to watch a media text, even if that reason is just to pass the time. I believe audiences would watch our music video for entertainment, because music videos add something new to the songs they like, and give a visual representation to watch whilst they listen to it. Also, Stuart Hall’s theory about encoding and decoding applies here. We encoded our video as the story of a boy trying to move on after finding his girlfriend cheating on him with another boy. However, it may be decoded by audiences as the story being about a boy who regrets whatever he did wrong that drove his girlfriend to have an affair.
Fans of other chosen genre of music, pop music, tend to be young, as it is a relatively new genre that only the current generation has had the chance to grow up with, whereas older audiences are engrained with older genres, such a rock, blues, jazz etc. One aspect of our research that suggested to us that young people listen to pop is that they are the most watched music videos on YouTube, on channels such as Vevo, which is a young generation’s medium of viewing which many older people who grew up in a world without the internet don’t know how to use.
Young listeners, if they are fans of pop, which most of them generally are, like to keep up with current trends in fashion, take a lot of pride in their personal appearance, enjoy going to parties with their friends where this music will be playing, and they like to dance, and so they like music that they can dance to but also that makes them feel something and taps into their emotions. “Shine” has a very fast beat that can be danced to but also has softly emotional lyrics, combining these two ideals in pop music.
We tailored our video to this young audience by having young actors play the parts. Our lead is a white male, with another white male and a white female as the supporting cast. This immediately makes the characters in the video relatable to the young people watching it. Young viewers will appreciate our skewering of old-fashioned values now considered by some to be false, for example we show that monogamy is a myth. The idea of dating and figuring out relationships and not being with the right person is a concept that young people will appreciate more than older people, most of whom will be married and not facing such struggles.
According to Denis McQuail, audiences need a reason to watch a media text, even if that reason is just to pass the time. I believe audiences would watch our music video for entertainment, because music videos add something new to the songs they like, and give a visual representation to watch whilst they listen to it. Also, Stuart Hall’s theory about encoding and decoding applies here. We encoded our video as the story of a boy trying to move on after finding his girlfriend cheating on him with another boy. However, it may be decoded by audiences as the story being about a boy who regrets whatever he did wrong that drove his girlfriend to have an affair.
Exam Practice Essay - Audience
An audience is the readership or viewership of a text or
media text, such as a television or radio programme, a newspaper, or a film.
Each media text is targeted at a certain audience called a demographic, which
refers to a section of the population sharing common characteristics, such as
age, sex, class etc.
Fans of other chosen genre of music, pop music, tend to be young, as it is a relatively new genre that only the current generation has had the chance to grow up with, whereas older audiences are engrained with older genres, such a rock, blues, jazz etc. One aspect of our research that suggested to us that young people listen to pop is that they are the most watched music videos on YouTube, on channels such as Vevo, which is a young generation’s medium of viewing which many older people who grew up in a world without the internet don’t know how to use.
Young listeners, if they are fans of pop, which most of them generally are, like to keep up with current trends in fashion, take a lot of pride in their personal appearance, enjoy going to parties with their friends where this music will be playing, and they like to dance, and so they like music that they can dance to but also that makes them feel something and taps into their emotions. “Shine” has a very fast beat that can be danced to but also has softly emotional lyrics, combining these two ideals in pop music.
We tailored our video to this young audience by having young actors play the parts. Our lead is a white male, with another white male and a white female as the supporting cast. This immediately makes the characters in the video relatable to the young people watching it. Young viewers will appreciate our skewering of old-fashioned values now considered by some to be false, for example we show that monogamy is a myth. The idea of dating and figuring out relationships and not being with the right person is a concept that young people will appreciate more than older people, most of whom will be married and not facing such struggles.
According to Denis McQuail, audiences need a reason to watch a media text, even if that reason is just to pass the time. I believe audiences would watch our music video for entertainment, because music videos add something new to the songs they like, and give a visual representation to watch whilst they listen to it. Also, Stuart Hall’s theory about encoding and decoding applies here. We encoded our video as the story of a boy trying to move on after finding his girlfriend cheating on him with another boy. However, it may be decoded by audiences as the story being about a boy who regrets whatever he did wrong that drove his girlfriend to have an affair.
Fans of other chosen genre of music, pop music, tend to be young, as it is a relatively new genre that only the current generation has had the chance to grow up with, whereas older audiences are engrained with older genres, such a rock, blues, jazz etc. One aspect of our research that suggested to us that young people listen to pop is that they are the most watched music videos on YouTube, on channels such as Vevo, which is a young generation’s medium of viewing which many older people who grew up in a world without the internet don’t know how to use.
Young listeners, if they are fans of pop, which most of them generally are, like to keep up with current trends in fashion, take a lot of pride in their personal appearance, enjoy going to parties with their friends where this music will be playing, and they like to dance, and so they like music that they can dance to but also that makes them feel something and taps into their emotions. “Shine” has a very fast beat that can be danced to but also has softly emotional lyrics, combining these two ideals in pop music.
We tailored our video to this young audience by having young actors play the parts. Our lead is a white male, with another white male and a white female as the supporting cast. This immediately makes the characters in the video relatable to the young people watching it. Young viewers will appreciate our skewering of old-fashioned values now considered by some to be false, for example we show that monogamy is a myth. The idea of dating and figuring out relationships and not being with the right person is a concept that young people will appreciate more than older people, most of whom will be married and not facing such struggles.
According to Denis McQuail, audiences need a reason to watch a media text, even if that reason is just to pass the time. I believe audiences would watch our music video for entertainment, because music videos add something new to the songs they like, and give a visual representation to watch whilst they listen to it. Also, Stuart Hall’s theory about encoding and decoding applies here. We encoded our video as the story of a boy trying to move on after finding his girlfriend cheating on him with another boy. However, it may be decoded by audiences as the story being about a boy who regrets whatever he did wrong that drove his girlfriend to have an affair.
Exam Practice Essay - Narrative
Todorov’s narrative theory dictates that every narrative
must follow this structure: equilibrium is disrupted, the characters recognise
the disruption and attempt to fix it, and in the end, there is a new
equilibrium in place. Our video contains all of the stages of Todorov’s theory,
albeit edited out of order for a nonlinear structure. The story begins with the
equilibrium of a boy in a relationship with a girl, the disruption is the girl
having an affair, the recognition is the boy catching them in the act, the attempt
to repair is a conversation between the two to try and work through their
issues, and the new equilibrium is the boy having moved on from his girlfriend
and happy with the way things worked out. We used this structure because
audiences are accustomed to it and comfortable with those kinds of stories.
Vladimir Propp developed a theory about characters in media texts that suggest there are seven broad character tropes in all of the stories he studied. There are: the villain who struggles against the hero; the donor who prepares the hero or gives the hero some kind of magical object; the helper, possibly with magical powers, who helps the hero in the quest; the princess, the person that the hero marries, often sought for during the narrative; the false hero who is perceived as good character in beginning but later emerges as evil; the dispatcher who makes the lack known and sends the hero off; and the hero, also known as the victim, the seeker, the paladin, or the winner, who reacts to the donor, weds the princess, and struggles against the villain. Our video adheres to three of these tropes. Our main protagonist is the hero, the girlfriend who cheats on him is the villain, and the other boy she has the affair with is the helper in a way, because he helped to set the protagonist on the path to true happiness and helped him to realise he’s better off without a partner who is going to cheat on him.
Andrew Goodwin has a theory that there are three categories about the relationship between what is conveyed in musical lyrics and what is on screen during music videos. Illustrative music videos are simply straightforward visual representations of what appears in the lyrics. Amplified music videos take the meaning of the lyrics and amplify them creatively to give them a surreal bent. Contradictory or disjunctured music videos are completely abstract, and the visuals bear no relation to the lyrics, music, song title or artist, and therefore contradict the other two categories. I believe our video is illustrative, as the “Shine” lyrics are about a confused man who is struggling with his love life, desperate to escape and only now just realising it, just like our lead character.
We used a closed structure as it is a convention of music videos and it is more satisfying for the audience to have closure. It is ambiguous in the sense that we don’t know where this boy is going with his life next, but we have the clear, definitive end to the story and closure as we know he has moved on from the breakup of his relationship.
Claude Levi-Strauss created a theory called binary opposition, which in music videos applies to the idea of juxtaposing two concepts which don’t agree with each other to create internal conflict for the character. The binary opposition in our video is love versus hate, as the boy loves the girl, but she hates him enough to cheat, and he is filled with hate upon catching them and when he leaves her. He then goes out to the coast where he learns to love himself and have a sense of self-worth.
Vladimir Propp developed a theory about characters in media texts that suggest there are seven broad character tropes in all of the stories he studied. There are: the villain who struggles against the hero; the donor who prepares the hero or gives the hero some kind of magical object; the helper, possibly with magical powers, who helps the hero in the quest; the princess, the person that the hero marries, often sought for during the narrative; the false hero who is perceived as good character in beginning but later emerges as evil; the dispatcher who makes the lack known and sends the hero off; and the hero, also known as the victim, the seeker, the paladin, or the winner, who reacts to the donor, weds the princess, and struggles against the villain. Our video adheres to three of these tropes. Our main protagonist is the hero, the girlfriend who cheats on him is the villain, and the other boy she has the affair with is the helper in a way, because he helped to set the protagonist on the path to true happiness and helped him to realise he’s better off without a partner who is going to cheat on him.
Andrew Goodwin has a theory that there are three categories about the relationship between what is conveyed in musical lyrics and what is on screen during music videos. Illustrative music videos are simply straightforward visual representations of what appears in the lyrics. Amplified music videos take the meaning of the lyrics and amplify them creatively to give them a surreal bent. Contradictory or disjunctured music videos are completely abstract, and the visuals bear no relation to the lyrics, music, song title or artist, and therefore contradict the other two categories. I believe our video is illustrative, as the “Shine” lyrics are about a confused man who is struggling with his love life, desperate to escape and only now just realising it, just like our lead character.
We used a closed structure as it is a convention of music videos and it is more satisfying for the audience to have closure. It is ambiguous in the sense that we don’t know where this boy is going with his life next, but we have the clear, definitive end to the story and closure as we know he has moved on from the breakup of his relationship.
Claude Levi-Strauss created a theory called binary opposition, which in music videos applies to the idea of juxtaposing two concepts which don’t agree with each other to create internal conflict for the character. The binary opposition in our video is love versus hate, as the boy loves the girl, but she hates him enough to cheat, and he is filled with hate upon catching them and when he leaves her. He then goes out to the coast where he learns to love himself and have a sense of self-worth.
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