An audience is the readership or viewership of a text or
media text, such as a television or radio programme, a newspaper, or a film.
Each media text is targeted at a certain audience called a demographic, which
refers to a section of the population sharing common characteristics, such as
age, sex, class etc.
Fans of other chosen genre of music, pop music, tend to be young, as it is a relatively new genre that only the current generation has had the chance to grow up with, whereas older audiences are engrained with older genres, such a rock, blues, jazz etc. One aspect of our research that suggested to us that young people listen to pop is that they are the most watched music videos on YouTube, on channels such as Vevo, which is a young generation’s medium of viewing which many older people who grew up in a world without the internet don’t know how to use.
Young listeners, if they are fans of pop, which most of them generally are, like to keep up with current trends in fashion, take a lot of pride in their personal appearance, enjoy going to parties with their friends where this music will be playing, and they like to dance, and so they like music that they can dance to but also that makes them feel something and taps into their emotions. “Shine” has a very fast beat that can be danced to but also has softly emotional lyrics, combining these two ideals in pop music.
We tailored our video to this young audience by having young actors play the parts. Our lead is a white male, with another white male and a white female as the supporting cast. This immediately makes the characters in the video relatable to the young people watching it. Young viewers will appreciate our skewering of old-fashioned values now considered by some to be false, for example we show that monogamy is a myth. The idea of dating and figuring out relationships and not being with the right person is a concept that young people will appreciate more than older people, most of whom will be married and not facing such struggles.
According to Denis McQuail, audiences need a reason to watch a media text, even if that reason is just to pass the time. I believe audiences would watch our music video for entertainment, because music videos add something new to the songs they like, and give a visual representation to watch whilst they listen to it. Also, Stuart Hall’s theory about encoding and decoding applies here. We encoded our video as the story of a boy trying to move on after finding his girlfriend cheating on him with another boy. However, it may be decoded by audiences as the story being about a boy who regrets whatever he did wrong that drove his girlfriend to have an affair.
Fans of other chosen genre of music, pop music, tend to be young, as it is a relatively new genre that only the current generation has had the chance to grow up with, whereas older audiences are engrained with older genres, such a rock, blues, jazz etc. One aspect of our research that suggested to us that young people listen to pop is that they are the most watched music videos on YouTube, on channels such as Vevo, which is a young generation’s medium of viewing which many older people who grew up in a world without the internet don’t know how to use.
Young listeners, if they are fans of pop, which most of them generally are, like to keep up with current trends in fashion, take a lot of pride in their personal appearance, enjoy going to parties with their friends where this music will be playing, and they like to dance, and so they like music that they can dance to but also that makes them feel something and taps into their emotions. “Shine” has a very fast beat that can be danced to but also has softly emotional lyrics, combining these two ideals in pop music.
We tailored our video to this young audience by having young actors play the parts. Our lead is a white male, with another white male and a white female as the supporting cast. This immediately makes the characters in the video relatable to the young people watching it. Young viewers will appreciate our skewering of old-fashioned values now considered by some to be false, for example we show that monogamy is a myth. The idea of dating and figuring out relationships and not being with the right person is a concept that young people will appreciate more than older people, most of whom will be married and not facing such struggles.
According to Denis McQuail, audiences need a reason to watch a media text, even if that reason is just to pass the time. I believe audiences would watch our music video for entertainment, because music videos add something new to the songs they like, and give a visual representation to watch whilst they listen to it. Also, Stuart Hall’s theory about encoding and decoding applies here. We encoded our video as the story of a boy trying to move on after finding his girlfriend cheating on him with another boy. However, it may be decoded by audiences as the story being about a boy who regrets whatever he did wrong that drove his girlfriend to have an affair.
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