In m opinion, the combination of my main product and my ancillary texts is very effective. The design of the ancillary texts reflects the design and look of the video. Where the video is quite dark with glimmers of illuminous light, my magazine advertisement has a simple black background with Luke's illuminated face, which conveys the same themes and motifs as the video about glimmers of hope in the darkness of heartbreak.
As for my digipak, I went with a very retro and bleak design, which reflects the bleak feel of the video. The images of the beach, the rocks and the sea are taken from the same location that we shot the video, which our viewers will pick up on and identify with. This association of music video to CD design is an example of synergy. Viewers of the video will recognise it in the album and buyers of the album will recognise it in the video, meaning more consumers are coming in on both ends.
I think that using Luke's image as the main draw was effective, as he is the star of the video, featured most prominently, which Liam secondary. This is reflected in the advert, which features Luke's face lit up and no sign of Liam, and in the digipak, which features Luke at the forefront, with Liam featured in small doses throughout the digipak. They are a musical group called Omega, but with Luke as the frontman and most popular among viewers and listeners, he is featured the most in the advertising and ancillary texts. This is called good business.
I asked some students in my class if they would consider buying the album based on the advertisement and the digipak. These students are within our target demographic of working to middle class teenagers and nine out of the ten I asked said they would consider buying it. These are strong figures and I am confident I produced some effective ancillary texts.
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